Forthcoming book
The 7 Steps of Selling
A time-tested system for mastering every stage of the sales cycle.
By Nathanael Arney
Published by Willowstream Publishing
Kindle preorders are available on the Amazon website. If you’re searching in the Amazon app, use this link instead.
About the book
A complete way to think about selling.
From prospecting and preparation to approach, presentation, handling objections, closing, and follow-up, the Seven Steps provide a practical framework for the full sales cycle.
The book revisits a long-standing foundation of sales training and makes it useful for today’s sellers. It offers newcomers a clear path through the work and experienced sellers a way to diagnose where a sale needs attention.
Author & method
Nathanael Arney
Nathanael is a professor, sales educator, and former B2B sales professional whose work brings together practical sales experience, university teaching, and research.
In The Seven Steps of Selling, he presents a complete system for understanding and mastering the sales process. Built on the well-established seven-step framework used by generations of salespeople, the book brings a modern perspective to this time-tested approach. It explains what needs to happen at each stage of the sale, why it matters, and the skills that make it work, from finding the right prospects and understanding buyer needs to communicating value, closing the sale, and building lasting customer relationships.
For training and resources based on the broader methodology, visit Seven Step Selling →