Independent Canadian publisher
Enduring ideas. Practical knowledge.
Willowstream Publishing brings useful ideas into print through books that help readers understand more, work more effectively, and put knowledge into practice.
Forthcoming from Willowstream
The 7 Steps of Selling
By Nathanael Arney
Understand the whole sale. Improve every stage.
The Seven Steps of Selling brings a modern perspective to an established framework used by generations of salespeople. Learn what needs to happen at each stage, why it matters, and which skills help move the sale forward.
A practical guide for salespeople, sales managers, and anyone learning to sell.
Forthcoming.
Inside the book
See the complete process
Understand how the seven stages connect, from finding prospects to following through after the sale.
Find where sales stall
Use the framework to identify what needs attention when an opportunity loses momentum.
Choose your next move
Connect each stage to the skills needed to understand buyers, communicate value, and move the sale forward.
Meet the author
Sales experience. Teaching. Research.
Nathanael Arney brings professional B2B sales experience, university teaching, and research on trust and buyer decision making to The Seven Steps of Selling.
He teaches at the University of the Fraser Valley School of Business and the UBC Sauder School of Business, connecting the realities of selling with a clear, practical framework.
About the publisher
New works. Worthwhile rediscoveries.
Willowstream is an independent Canadian publisher of practical knowledge and thoughtful ideas. We begin with new works and, as our list grows, aim to return selected books of continuing value to print for a new generation of readers.
Discover our first title
Take a closer look at The Seven Steps of Selling.
Explore the book’s complete framework and find publication and ordering updates as they become available.